Week 3 EOC: My Demographics

I was born in 1993, which puts the in the Millennials (or Generation Y), we are also known as the echo boomers. This generation includes the tweens (aged 9-12), teens (13-18), and young adults (19-32), and we have a total purchasing power of more than $733 billion. Were supposed to be very fluent with technology, and really good picking new ones, which is right, most of us have no problem learning the tricks about always changing smartphones; of course there are always exceptions to this, because we all have that one friend who is completely oblivious to technology. “They don’t just embrace technology, it’s a way of life. The Millennials were the first generation to grow up in a world filled with computers, cellphones, satellite TV, iPods, and online social networks.” Marketing: An Introduction for Education Management Corporation, Page 74.

We have been very influenced by the Internet, to the point were it is our main source of information, recreation, and our mean of interacting with our friends. I do have to admit, I spend my fair time on the Internet, just take this blog which is being published on the internet. Like almost anything it has it good parts and it’s bad parts. The point is that the Internet is one of the biggest things in our every day life. “A recent study found that 91 percent of Millennials are on the Web, making up 32 percent of all U.S. Internet users.” Marketing: An Introduction for Education Management Corporation, Page 74.

Another thing about the Millenials is that we are really involved in social networking; almost anyone has, or at some point had, a profile on either myspace, facebook, twitter, instagram (just to name a few), if not in all of them, I know I’m one. “According to another study, 77 percent of Millennials frequent social networking sites and 71 percent use instant messaging.” Marketing: An Introduction for Education Management Corporation, Page 74.

Technology defines us, lets just hope it doesn’t end up controlling us.