Promotion

Promotion means activities that communicate the merits of the product and persuade target customers to buy it. (Marketing: An Introduction, pp.54)

The way Joysticks is going to do this is by hosting videogame tournaments each week and a throwback day twice a month. The way the tournaments are going to work is that every week there will be a different tournament for a different game, Joysticks will try to keep as varied as possible, for example on week it could be Call of Duty which is shooter, and the next week it could be Street Fighter which is a fighting game, this way Joysticks will appeal every gamers taste. And to keep with our policy of putting the customer first, we will select games by having them vote on the restaurant’s website.

The way the “Throwback Day” is going to work is that twice month, all the consoles in Joysticks are going to be replaced with vintage consoles like Atari, NES, Nintendo 64, etc. and vintage games. Again, we will decide which games and consoles to acquire by having our customers vote on the website.

“…the company designs promotion programs that communicate the value proposition to target consumers and persuade them to act on the market offering.” (Marketing: An Introduction, pp.31)

The way we are going to reach our target consumers is pretty simple and cheap. First of all lest remember that our target consumers are gamers, and with them, all the people that may join them, either friends or family. But our goal is to attract gamers. Now, when you play video games online like Call of Duty, the game will usually recognize you ip address and that way know where you are from, then it will match you up with people from the same location. So basically, by playing online, I get to meet and play with gamers from Las Vegas, and after that I could just send them a message with the ad for Joysticks or redirect them to our facebook or twitter page.