"We define marketing management as
the art and science of choosing target markets and building profitable
relationships with them." (Marketing:
An Introduction, pp.9)
At Joysticks, our target market could be summed up to “gamers”, from
kids, and amateur gamers, to young adults and hardcore gamers. Still, we will
focus on bringing the best service and attention to every customer, like for
example the kids parents, or the hardcore gamer best friend, because people
will not only like the video games, they will love the food, the attention, and
the environment.
"Good marketing companies know that they cannot
serve all customers in every way. Instead, they need to focus their resources
on the customers they can serve best and most profitably." (Marketing: An
Introduction, pp.31)
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