“Marketing is
managing profitable customer relationships. The twofold goal of marketing is to
attract new customers by promising superior value and to keep and grow current
customers by delivering satisfaction” (Marketing: An Introduction, pp.5)
The implementation evolution
control at Joysticks will work as follows: Customers will be able to suggest
what games they are looking forward to, so that we could buy them once they are
released. If the game is already out, but we didn’t buy it because we thought
it wouldn’t attract that many people, we could be corrected if we see that
enough people are asking for it. This will also work for consoles, our vintage
consoles and vintage games. And they could also suggest what theme to us for
our next tournament.
Obviously, we would also
like to know if they enjoyed our food, service, or ambiance. And since our food
its kind of an experiment, because some of them will be recipes imported from
Venezuela, we want to know if they really appeal to the people in Las Vegas.
Customers will be able to do
this suggestions through several medias, they could post it in our website or
Facebook page, they could send it to us via twitter, they could leave a note in
our suggestion box. Since we want to keep close relationships with our
customers, our most encouraged way would be by directly speaking with anyone in
the restaurant.
All we want is that our
customers feel confortable, because we know it’s a bit hard to convince gamers
to play outside their comfort zone. We want them to come every week for the
tournaments and every day just be with their friends and enjoy some nice games
and food. And we want that people that are not planning on playing video games
still enjoy every second they are at Joysticks.
“The key to
building lasting customer relationships is to create superior customer value
and satisfaction. Satisfied customers are more likely to be loyal customers and
to give the company a larger share of their business” (Marketing: An Introduction, pp.14)
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