Objectives

Now that Joysticks has it’s mission statement, we have to set more specific objectives to work to accomplish them. “The mission is then transformed into detailed supporting goals and objectives, which in turn guide decisions about the business portfolio.” (Marketing: An Introduction, pp. 61)

 Our main objectives at Joysticks are:

·      To establish ourselves as a unique place, capable of providing an experience different from any other place in town.

·      To grow from our customers loyalty and suggestions

·      To reach out to every gamer in town.

·      To grow with the help of our customers.

·      To offer a menu unique, and original, that only Joysticks can provide.

·      To have a place that’s enjoyable by kids as well as adults.

·      To have a safe, fun environment, that’s every gamers dream.

·      To associate ourselves with popular video game publishers and retailers like GameStop.

“The company’s strategic plan establishes what kinds of businesses the company will operate and its objectives for each. Then, within each business unit, more detailed planning takes place. The major functional departments in each unit—marketing, finance, accounting, purchasing, operations, information systems, human resources, and others—must work together to accomplish strategic objectives.” (Marketing: An Introduction, pp. 47)